Facebook Ads Manager

How to Use Facebook Ads Manager (for your business): A Guide for 2022

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Facebook Ads Manager can help you find and connect with your ideal customers; increase brand awareness and most importantly increase sales for your business.

And while getting familiar with all the settings and features of Facebook Ads Manager may seem overwhelming, learning how to set up your ads the right way can actually be beneficial to both your Facebook and Instagram strategy.

Here’s our quick guide to Facebook Ads Manager to get you started and set up your first ad:

Facebook Ads Manager is where you go to create ad campaigns on Facebook and manage them once they’re launched. If you want to create a campaign and advertise on Facebook, this is what you will do.

When you use Facebook Ads Manager, you can do several things, including:

  • Create new ad campaigns on Facebook and Instagram
  • Review and adjust your facebook campaigns
  • Set a specific target audience for your campaigns
  • Learn from real-time ad reporting

Other than this! Many of the settings, tools, and strategies for running ads on Facebook can be set up and implemented on Instagram too – saving you time and effort!

Are you ready to run your facebook ad? 9 Quick steps to run your facebook Ad campaign!

1. Create a Business Page to Access Your Facebook Ads Manager Account

Previous to you can obtain started in Ads Manager, you’ll first need a Facebook Page for business.

Having a Facebook Page is one of the best steps you can take to upgrade your social strategy for your brand. In addition to accessing business benefits and tools like Facebook analytics and ads, you’ll also be able to schedule your Facebook posts for your profile!

If you do not already have a facebook business Page, you can create one here!

Once you are set up with a facebook business profile, or if you already have one, Facebook makes it simple to create your first ad.

There’s no require to create an Ads Manager account because it’s created automatically when you set up your Page!

To access it, tap the Settings button in the top-right corner of your Facebook Page.

In the top right of Facebook,

Did you know that you can schedule and automatically publish posts to Facebook for later? Sign up now to schedule your first post (it’s free!)!

2: Confirm Your Facebook Ad Manager Account Details

Next up, you will have to confirm a few details before you run your first ad.

When you first visit your Ads Manager settings, you’ll be presented with an ad account setup – this is where you’ll need to confirm some of your account preferences.

Facebook will automatically assign a random account ID number to your Facebook page and set your currency and time zone depending on where you are located.

While the account ID is fixed, you can change your time zone and currency settings. For example, if you’re relocating your businesses, or setting up a specific page for a store location, you may charge a different currency to your Ads Manager account.

However keep in mind that when you change your currency or time zone, you will automatically be moved to a new advertising account. Your old ad account will be disabled, but it will still be visible but any ads created in that account will stop running.

But, if your default currency and time zone settings are correct, you don’t need to create a new account or change any details.

Lastly, you’ll need to confirm your business information and the purpose of the ad — Facebook asks these questions for legal reasons as there may be restrictions on certain types of ads in your region.

After entering your business information, select “Save Changes” to confirm.

3: Create Your First Ad 

You should now be able to access your Facebook Ads Manager and set up your account settings to suit your business.

Once your Facebook Ads Manager dashboard opens, click on the three bar in the top left corner and select “Ad Manager” from the “Ads” column:

Click the green “+Create” button on the home screen to start the new campaign process.

You’ll be prompted to follow steps such as targeting details, budget, and ad content to complete the process of creating and launching your Facebook ad.

But if you want to make things even easier, click ‘Switch to Guided Build’ in the top right corner.

It will take you through a step-by-step guide to smoothly walk you through your first ad!

4: Choose Your Campaign Objective

There are 11 Facebook Ad campaign objectives to choose from:

  • Brand awareness: Reach people who are more focused on your ads and increase awareness for your brand
  • Reach: Show your ad to the maximum number of people
  • Traffic: for clicks to your website or your app’s App Store
  • Engagement: Attract more people to see and engage with your post or page. Engagement can include offering comments, shares, likes, event reactions and claims
  • App installs: Drive people to a store where they can download your business’s app
  • Video views: Promote videos that feature behind-the-scenes footage, product launches or customer stories to drive awareness of your brand
  • Lead generation: Create ads that collect information from people who are interested in your product, such as signing up for newsletters
  • Message: Connect with people on Facebook, communicate with potential or existing customers to stimulate interest in your business
  • Conversions: Get people to take valuable actions on your website or app, like adding payment information or making a purchase
  • Catalog sales: Show products from your e-commerce store’s catalog to generate sales
  • Store traffic: Promote your brick-and-mortar business locations to people nearby

The most common advertising objectives when you’re getting started with Facebook ads are brand awareness, traffic, and reach.

So for example, if you want to attract more people to your website or product page, you would choose traffic as your objective.

Or if you want to showcase a new product or service to your wider audience, using brand awareness would be a good objective.

Once you have set your goals, you are ready to move on to the next step!

Want to learn more about Facebook ad campaign objectives? We walk you through all your options and help you choose the best one for you in this blog post!

5: Build Your Audience

No two ads are the same and your target audience can vary greatly from campaign to campaign, so it’s important to spend some time defining your audience.

First, select your audience location from Facebook Ads Manager setup:

Once you’ve determined your location, you can edit your age, gender, and language fields so that it best suits your customer.

At the most basic level, your campaign desires to target a specific location, gender (if promoting a gender-specific offer), and age group. For example, your campaign might target women and men aged 18 to 40 who live in large fashion-forward cities.

But it’s better to be as narrow as possible with your target marketing! The more targeted your ads are to the correct audience, the superior chance they have of achieving your campaign objectives.

For example, you can target women aged 24-35 who live within a 10-mile radius of your store.

For more advanced ad settings, you also have the option of creating a Custom Audience to reach people who have already interacted with your business, or a Lookalike Audience to reach new people on Facebook, those who match your most valuable audience.

Looking for information on setting up the best target audience for your campaign? We’ve got you covered in this blog post!

6: Add in Detailed Targeting Options 

It’s time to fix your ad targeting and really pay attention to who will see your ads!

Facebook’s audience targeting capabilities are what really sets it apart from other advertising platforms – and much of the success of your ads depends on your targeting.

To help you maximize each ad, Facebook has created some ultra-specific and unique ways to find your audience. By defining Facebook user behavior, interests, life events, even their job title, you can narrow down who sees your ad, allowing your audience to engage and react to your ads. more likely to do so.

Therefore, it is worth thinking about your customer persona and using keywords about their behavior or lifestyle that would be appropriate. For example, if you run a yoga studio, you want to focus on and target people who follow brands like Lululemon on Facebook, those who follow yoga and fitness influencers, etc.

Plus, Facebook will also give you suggestions, which can be really useful.

7: Select Your Placements & Budget 

Now is the time to choose your appointments and set an advertising campaign budget.

An ad placement refers to where your ad will be seen across the platform. For example, on News Feed, on Facebook Messenger or even on Instagram Stories.

If you’re setting up your ads for the first time, it’s best to select automatic placements to get as much value as possible for your first-time budget.

Without benchmarking against past campaign performance, having automated placements is the easiest way to optimize where your ads show without going too deep into your analytics.

Now let’s talk budget — when it comes to your ad budget, you will require to tell Facebook how much you’re willing to spend overall.

And before you put $$$ behind a campaign, it’s important to revisit your campaign objective. For example, if you’re optimizing your ads for a traffic objective (i.e., you want to drive more traffic to your website or Facebook page), you’re targeting the lowest cost per link click.

However, if you are optimizing for engagement, you’re measure cost per engagement (likes, comments, shares, etc.).

As you make these adjustments to your ad, you’ll see daily estimates for results on your right – use this as a guide to determine how much you want to spend. Facebook will also send you a warning message if you think your budget is higher than usual.

Finally, you must choose either “Daily Budget” or “Lifetime Budget”, and select a start and end date for your ad. Keep in mind that your ads can be paused or paused at any time!

8: Designing Your Ad with Facebook Ads Manager

Finally, you can actually design your ad!

Facebook makes it very easy to create an ad that converts – just follow the prompts provided by Facebook to choose your ad format, media, ad and copy.

When it comes to your fb ad formats, you have some options:

  • Single Image: a Facebook ad that uses one image
  • Single Video: a Facebook ad that uses one video
  • Slideshow: a Facebook ad that uses 2-10 images or videos
  • Carousel: a Facebook ad that uses up to 10 images or videos, but not both

To make sure your ads will run smoothly, make sure your images meet the Facebook ad specifications!

One design quirk that often grips brands is that Facebook can reduce how much text you have on an image by as much as 20%. Anything else and your ad may be rejected. Check out Facebook’s 20% text checker here!

Next, input your ad copy, such as your title, URL (remember you may want to add UTM tracking to this URL!), description, and a call-to-action button.

As you complete the fields, you can see what your ad will look like with your live ad preview, and what it will look like in front of each placement.

To upload media to your Business Manager, click “Add Media” and then “+Upload.”

9: Publish Your First Ever Facebook Advert Using

And voice! You are ready to go with your first Facebook ad!

Once you’re satisfied with the look of your ad, click the green “Verify” button in the lower right corner of the screen to save your ad. Facebook will then review your ad and once approved it will go live.

Sit back, relax and let your Facebook ads drive traffic and boost your business sales for you!

Facebook Ads Manager can be a prevailing tool for your social media marketing strategy. Once you have the basics set up, you can start planning and executing killer Facebook ads that will deliver real results for your business.

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