Digital marketing and traditional marketing influence the consumer in numerous ways. As firms begin to compare the two solutions, the digital marketing edges have become even more apparent to marketers.
After all, online ways to promote a business are economical, easy to measure, and great for interacting with customers. But what kind of benefits can you expect from an online presence and how do they improve business results?
Today we will take a look at 7 digital marketing benefits that your business should see with a good online strategy.
Table of Contents
What are the 7 Digital Marketing Benefits for Businesses?
Traditional marketing, throughout the years, has been based on the 4Ps: product, price, promotion and location.
You have probably analysed those 4 elements of your organization countless times to understand how your business can become more competitive and efficient.
Digital marketing for many is seen as a solution that focuses only on one of those letters, P for Promotion. But it couldn’t be farther from the truth.
Businesses benefit from digital marketing as it is a step up in the marketing game that takes into account how your consumer relates not only to your brand but also to the media.
Because of that, companies make smarter, data-oriented choices and can reap the benefits of a campaign or content for a longer period of time.
The following benefits can be expected from an integrated digital marketing strategy.
- Digital Marketing Will Help You Make More for Less
Out of all the benefits that digital marketing offers, the one that usually gets the most attention is the amount of savings it can provide for marketing departments around the world.
The cost-effectiveness of digital marketing, compared to offline efforts, is similar to that of a machine if matched with a human.
This happens because, as with more traditional marketing methods and techniques, small businesses cannot compete with larger brands. After all, they lack the resources and personnel needed to carry out a large operation.
However, in a digital environment it is easier for smaller brands to compete on an equal footing by using creativity to advance.
In efforts such as inbound marketing, lead acquisition costs are already lower than for more traditional marketing initiatives, but investing in pay-per-click advertising (PPC) can still result in a company achieving a better ROI than TV commercials. Or radio spots.
According to OptinMonster, tools like email marketing can give businesses at least a 4400% return on investment.
- Reach a Larger Audience with Digital Marketing
Is your company having difficulty expanding?
Success in the marketing department is the key to reaching a large audience and increasing sales and profits.
Because digital marketing is based on the internet, it will reach individuals everywhere the globe with the correct targeting to make your company a way bigger deal than it’s now.
Traditional marketing efforts are limited not only by cost but also by risk. For example, an advertisement on a local TV channel will never be seen by people on the other side of the country.
It’s an even bigger problem if you ship worldwide because you’re not reaching a significant portion of people who might be interested in your products.
do not believe? According to we Are Social, there are 5.11 million distinctive mobile users in the world. can you imagine how many potential customers your business has?
- Measure, Improve and Achieve Better Results with Digital Marketing
Another benefit of digital marketing that cannot be overstated is the amount of control it gives companies when they are creating campaigns.
No other marketing strategy offers as many tracking tools as digital marketing and when used properly, these tools can turn a profit for the company.
A company will learn and improve by measuring the approach individuals interact with your campaigns, understanding how they behave on your website and the types of issues they encounter every day. These enhancements are called iterations.
A campaign can have as many iterations as necessary along the way. Those changes are meant to reflect what the consumer is looking for in order to find a better way to reach them.
Large offline campaigns do not provide the same opportunities. It costs a lot to replace print or audio-visual material and it is in the best interest of companies to fix it the first time.
But if you are still learning to market your brand better, it can prove to be quite difficult.
Digital marketing provides an incredible environment for experimentation, improvement and this makes the strategy a winner.
- Get Fast Results With Digital Marketing
A campaign that relies on traditional items, such as folders, takes longer than a digital marketing campaign.
After all, not only does it take time to develop the materials that are going to be a fundamental part of your strategy, but it also takes time to deliver them and lead them to new business opportunities.
A good digital marketing campaign can bring more visitors to your websites, more leads to your landing pages, and bigger conversion rates overnight, but it will bring the best results in the long run because you can position your pages with content relevant to your personality. feed together.
While for the most part, it will take effort and flexibility to keep up with those numbers and build a rapport with the consumer, if you want to jumpstart your marketing department and grow it consistently, digital marketing is your best option.
- Dominate the Sales Funnel with Digital Marketing
Are you familiar with the sales funnel concept?
The sales funnel is made up of each step of your customer journey, from the buyer-curious to the full-blown customer.
It is one of the most important marketing tools available as it helps marketers understand their customer’s behavior and use what they learn in their favor.
Leading a customer through the sales funnel is one of the easiest ways to introduce them to what your company has to offer.
With digital marketing you can filter customers by the stage they are in the sales funnel, guide them through the next steps and build trust-based relationships from the moment they show interest in your solutions.
Relying on inbound marketing and creating content — whether it’s eBooks, interactive calculators, white papers or whatever suits your strategy — a company can dominate the sales funnel and convert more.
- Get in Touch with Your Audience
Another major challenge companies face is building long-term relationships with the customer.
Traditional marketing strategies fail in that regard because they do not guarantee the presence of your brand in your customer’s life.
An active online presence will guarantee greater awareness for your brand which in turn will help you reach the customers first.
Research shows that greater awareness makes prospects more willing to buy from brands.
Digital marketing can propel you to the top ranks in important search engines like Google and will have a big impact on conversions.
- Grow Beyond Digital Marketing
Every company has a lead. They are potential customers who are interested in your sale but are not yet ready to take any action.
An abundance of leads is good for business because it gives your salespeople an engaged audience to interact with, hoping to close the sale.
But nurturing leads with traditional marketing efforts is difficult. It’s hard to differentiate where each customer is in the sales funnel, qualify leads or even gather all the information you need to get in touch with them.
Digital marketing makes all those tasks very easy, presenting marketers with the tools to qualify leads, understand where they are in the sales funnel and touch base every time.
Most of those tools also have an added benefit: They work when you don’t follow a sales pitch designed and tested to be successful.
Databox indicates that 66% of people consider email to be one of the most effective lead engagement techniques.
How to begin enjoying the benefits of Digital Marketing?
Ready to see all those digital marketing benefits working to the benefit of your company?
If you do not know how to start a digital marketing strategy, the following steps will help you!
Step One: Learn the Basics
Study the fundamentals of digital marketing, understand the most important concepts and try to read as much as you can on the subject.
This will help you understand what technologies might work for your business.
Step Two: Build a Buyer Persona
A buyer persona is a tool used to represent your consumers, their needs, and their pain.
Start by trying to understand the people who want to build a relationship with your brand so that you can determine how to best reach them.
Step Three: Work on a Social Media Presence
If the answer is no, then you already know where to start. Building strong awareness for your brand by making sure your business participates in online interactions is an important step in digital marketing.
According to IDC, 84% of executives rely on opinion and brand content found on social media as part of their buying process.
Step Four: Invest in SEO
Another technique that works well for all types of businesses is search engine optimization.
This is great for creating a lifelong stream of visits to your website from organic searches and should be a top priority if you want to excel in digital marketing.
Digital marketing benefits companies of all shapes and sizes and helps them be more successful in the long run. So, if you still don’t have a strategy, it’s time to create one.
In 2019, digital marketing efforts outpaced traditional marketing efforts in business spending and this trend is probably not going to change in the next few years.
The sooner your company starts using the online environment to score better deals, the sooner it will become clear that investing in digital marketing benefits your brand.
If you are considering adopting this strategy, you should be familiar with the key digital marketing terms. Find out here the expressions all marketers need to know!